Instagram celebrated its tenth anniversary in October 2020, and the billion monthly active users mark in the process. The network bought by Facebook has not finished growing, and attracts many entrepreneurs or content creators who just want to break through. But how do you improve your Instagram account and gain visibility and followers? We decided to write an article on 5 Tips to implement to make your Instagram account climb.
Take better photos for Instagram
One thing that matters most on Instagram is the quality of the photos. This social network works primarily on posted visuals. It is part of the family of networks like Pinterest, or Tiktok, where media is of paramount importance in developing an account, and where text is put aside. Unlike networks like Facebook and Twitter, where text posts can also make a splash.
On Instagram, you will have to learn how to get beautiful images. Smartphones are getting better and better, and many smartphone accessories improve the quality of photos.
When taking a photo, there are several basic things to pay attention to:
- The framing, rotation, and composition of your image
- The brightness
- The image quality/sharpness
The material for a good framing
For controlled framing, indoors or outdoors, there is nothing like a tripod on which to fix your cell phone or your camera. This will allow you to keep your hands free, while obtaining exactly the desired framing. This can allow you to approach different and unusual angles!
For a good brightness
For a good brightness, not always assured indoors, and yet it is essential to make photos and videos of high quality, then we advise you to buy a light ring. It is a light spot on a tripod that will give a whole new dimension to your media on Instagram!
For a good image quality
Getting good image quality in your photos depends primarily on the camera with which you make your photos. Generally speaking, all SLR cameras provide excellent image quality, but some smartphones also stand out, like the Huawei p30 pro.
Organize your posts and be regular on Instagram
One element that is still too little taken into account by content creators is the regularity, and the organization with which an account will publish its media.
On Instagram, all publications are visible on the profile, as a mosaic of thumbnails of your posts. Thus, the posts must have been thought out as a whole to be visually consistent with each other and offer a nice feed to your Instagram account.
Moreover, it is essential to be regularly appreciated by the algorithm, and to be more highlighted over time, gain visibility, and gain followers. A perfect regularity often allows you to retain your audience, and to be proposed to strangers in Instagram’s explorer.
Thus, do not hesitate to create content in advance, and to use an application like Preview, to visualize your future feed and improve it as much as possible.
I can also advise you to create a Bullet Journal, which is an essential tool for learning how to get organized and be more efficient and productive daily. You can create it entirely by yourself, or buy a diary to personalize.
Be original to improve your Instagram account
Instagram is one billion active users. More than two million companies sponsor posts every month, so Instagram is above all competition when you want to launch. There are thousands of similar photos, with the same poses, the same landscapes, and the same clothes, but different Instagrammers!
You’ll have to find a way to stand out without further delay, and for that, you must dare to be original!
You can be inspired by others of course, via Instagram or even Pinterest, but it is essential not to copy. Already for reasons of relevance and credibility, but especially to mark the minds of visitors to your profile and make them want to follow you.
Let your creativity and imagination express itself, don’t hesitate, before posting, to test several types of content that you would like, with several different approaches. We recommend Canva for your visual creations, but be careful to customize the templates so that you don’t find the same graphics in someone else’s.
In order to allow you to take more original photos, we offer you this set of smartphone lenses that will create unique effects for attention-grabbing photos!
Master the Instagram application
To really break through on the platform, if that is your wish, then there are no quick fixes, you are going to have to learn how to use the platform.
You’ll certainly need to know the basic features of Instagram, like the different ways to create content. To give you a concrete example, there are no less than 4 ways to publish videos on Instagram:
- Story slides are 15 seconds maximum, but you can add a longer video through multiple slides.
- Videos from 1 to 30 seconds can be published as Reels, displayed or not on your profile
- Videos from 1 second to 1 minute can be posted on the profile without any particular effect (normal video, not reel or IGTV)
- Videos longer than 1 minute will go into IGTV
Next, you’ll need to start looking seriously at the platform’s optimization knowledge, including:
- classification by #,
- interaction rate
- or the gain in the visibility of your account.
It will then be essential to train yourself a little, or spend a lot of time on the platform to learn how to use it commercially.
Have a real identity and strategy to grow on Instagram
The last tip to improve your Instagram account and its visibility is to define authentic brand identity, and visual identity. By this, we mean that you need to give your account a framework and context. If you have a project that is not yet realized, then you will have to define a brand name, a logo, and themes to address.
For development on Instagram, having a well-defined visual identity will be a plus, it will help you in the creation of your content and in the visual harmonization of the latter.
As for the strategy, it will allow you to define precise objectives, and therefore, an action plan accordingly. From the definition of your themes, to the choice of the type of content published, through the frequency of publication and the sales funnel in which you will embed Instagram, or even by the niches of prospection or the Hashtags to use, the strategy will allow you to frame your actions on Instagram and follow the progress of your performance.
For this part, it may be essential to train you in-depth, or to be accompanied, by a graphic designer for the visual identity, and by a Social Media Manager to create your strategy.
You have now reached the end of this article designed to present you with tips to improve your Instagram account. We hope this has helped you. Feel free to share your own tips with us!